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Chargers Named 2026 Hashtag Sports Awards Team of the Year, Earn 6 Additional Category Wins

The Chargers have been named the 2026 Hashtag Sports Awards Team of the Year

HashtagSportsNominations

The Chargers have made history by being named the 2026 Hashtag Sports Awards Team of the Year.

The Bolts won the honor for the first time as Hashtag Sports recently announced winners for its eighth annual awards.

The Chargers, who earned more than a dozen nominations, took home six wins in the international awards competition that celebrates the best content, campaigns, and entertainment that set the benchmark for fan engagement and define culture and creativity.

Here are the six categories the Chargers won in 2026:

Best Social Media Campaign

Los Angeles Chargers 2025 Schedule Release

The Los Angeles Chargers transformed the 2025 NFL schedule release into a cultural gaming moment with a Minecraft-inspired video and full-scale social campaign designed to reach both die-hard football fans and new gaming audiences. The tentpole launch combined storytelling, strategic partnerships, and a phased social rollout to drive engagement, earned media, and single-game ticket sales.

Best on Instagram

Los Angeles Chargers Instagram

The Los Angeles Chargers' Instagram built a year-round connection with fans, creating culturally relevant, highly engaging content that resonated beyond game day results. By turning offseason moments and cultural storytelling into shareable experiences, the team established its presence on Instagram as a destination for constant Chargers culture and conversation.

Best New Fan Experience

Los Angeles Chargers: Super Chargers Gameday Experience

To introduce the new all navy alternate uniforms, the Los Angeles Chargers transformed SoFi Stadium into a fully immersive 1990s–early 2000s "Super Chargers" time capsule. The Chargers blended the nostalgia of the San Diego era with the most advanced stadium technology in the NFL and created a modern throwback that honored legacy while driving measurable fan emotion and engagement.

Check out the best photos from OTA #5 of the Chargers 2026 offseason

Excellence in Latinx & Hispanic Storytelling

Los Angeles Chargers Puro Chargers

The Los Angeles Chargers celebrated Latino Heritage Month with a multi-platform campaign blending cultural storytelling, football content, and an immersive gameday experience. Anchored by the Puro Chargers game at SoFi Stadium, the initiative honored Latino culture across social media, original video, merchandise, and fan activations throughout the entire month.

Best Documentary: Short-Form

Los Angeles Chargers Minecraft Schedule Release

The Los Angeles Chargers created a fully immersive schedule release inside Minecraft, transforming the annual NFL announcement into a fast-paced, detail-packed short-form experience. The custom-built game world, layered humor, and dense easter eggs, turning the video into a viral fan moment that drove league-leading views, engagement, and cultural conversation.

Best Original Film or Series: Short-Form

Los Angeles Chargers BTS Series: Everything It Takes!

Operating an NFL team takes teamwork at a massive scale, requiring multiple departments rowing in the same direction. Everything It Takes! was created to pull back the curtain on how an NFL organization truly operates through a fully produced, access-driven film series. Our goal is to highlight some of the unsung heroes who work tirelessly to make the Chargers successful, on and off the field.

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