Norkin, who previously served as Senior Vice President of Global Partnerships for the Los Angeles Dodgers, will begin with the Chargers at the conclusion of MLB's postseason.
The Los Angeles Chargers today announced the hire of Corey Norkin as Chief Partnership Officer. Norkin, currently Senior Vice President of Global Partnerships for the Los Angeles Dodgers, will join the Chargers in November upon the conclusion of Major League Baseball's postseason.
With the Chargers, Norkin will be tasked with growing future sponsorship opportunities via the assets surrounding the team's new El Segundo training facility (set to open in Spring 2024), industry-leading content across multiple platforms, and SoFi Stadium assets including gameday hospitality.
In four years as an executive with the Dodgers, Norkin led the clubs' efforts on all aspects of partnerships including business development, partner retention, activation and marketing solutions. Norkin worked with Dodger partners to bring together customized partnerships across in-stadium branding and entitlement spaces, gameday promotions, in-market campaigns, community programs, and hospitality. Norkin also worked closely with Dodger broadcast partners iHeart and Univision to maximize audio revenue and MLBAM to create dynamic partner content integrations.
Prior to his time with the Dodgers, the New York native held senior level roles in partnerships and premium seating with SportFive, The Madison Square Garden Company, the New York Jets and the Kansas City Royals.
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