Pizza Hut announced today that it has added the Los Angeles Chargers to its roster of local team partnerships for the 2018 NFL season.
"The excitement the Chargers bring to the field each Sunday is only half of their story," said Zipporah Allen, chief marketing officer, Pizza Hut. "In returning to Los Angeles, they have exemplified a community-first mentality we love. They not only treat their fans as part of the team, they consider them family – and that's something we both have in common because we feel the same about the fans of Pizza Hut. We can't wait to kick off our partnership this season."
Pizza Hut will team up with the Chargers to bring fans exciting in-stadium and at-home promotions throughout the 2018 season. Additionally, the multi-year partnership will provide Pizza Hut with an array of marketing rights, benefits and designations that will unmistakably connect the brand with Chargers fans throughout Los Angeles.
"As an organization, everything we do begins and ends with the fan in mind," said Chargers President of Business Operations, A.G. Spanos. "With the start of football season right around the corner, we're excited to establish a local relationship with league partner Pizza Hut – one that enables the Chargers to bring additional value to our fans while creating fun new ways for them to engage with both brands."
Pizza Hut became the Official Pizza Sponsor of the NFL this past February. The multi-year agreement connects the brand with the NFL and its teams, players, events, partners, properties and experiences that capture the passion of football fans. The NFL partnership includes collective use of all 32 team marks and will be focused on enhancing the fans' at-home watching experience.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates over 16,700 restaurants in more than 100 countries.
With easy order options including the Pizza Hut app, mobile site, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has the only loyalty program, Hut Rewards, in the U.S. that offers points for every dollar spent on food online.
Pizza Hut is also the proprietor of The Literacy Project, an initiative designed to enable access, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program, which is the longest-running corporate supported literacy program, impacting more than 14 million students each year. For more information, visit www.pizzahut.com. Pizza Hut is the Official and Only Pizza Sponsor of the NFL and NCAA®.
About the Los Angeles Chargers
For 58 seasons, the Chargers have led the fight to stretch the imagination and give fans the most exciting show in football. Behind the dramatic games, unforgettable highlights, beloved players, groundbreaking performances and one of the best uniforms in the NFL lies an uncompromising drive for success – one rooted in toughness, resilience and old-fashioned hard work. A charter member of the American Football League, the franchise was established in Los Angeles in 1960 and called the Los Angeles Memorial Coliseum home during its first year of existence. From 1961 to 2016, the team played in San Diego. Advancing to five of the first six AFL Championship games ever played, the Chargers claimed the 1963 title and later joined the National Football League when the two leagues merged in 1970. Since the merger, the Chargers have gone on to appear in Super Bowl XXIX and have captured an additional 10 division titles. The Chargers were purchased by construction leader and real estate developer Alex G. Spanos in 1984 and have been under the guidance of Spanos' eldest son Dean, the team's current Chairman of the Board, since 1994. Dean Spanos' sons – A.G. Spanos, President of Business Operations, and John Spanos, President of Football Operations – oversee the day-to-day operations of the franchise. The Chargers returned to Los Angeles in 2017 and will play all home games at StubHub Center while the new L.A. Stadium and Entertainment District at Hollywood Park is constructed. For more information, call 1-877-CHARGERS or visit chargers.com.