As we get closer to our first game at SoFi Stadium, we are kicking off 30 Days of SoFi, sponsored by Audi. For day one of this series, we'll take a look back at the renderings of our new home. Click here to learn more about SoFi Stadium.
1. What are the products and prices on sale first for the Chargers at Hollywood Park?
There are approximately 13,000 Premium Seats available for selection starting March 13: All-Access Seats, VIP Seats and Club Seats.
- A total of approximately 500 All-Access Seats are located on the second level of the stadium between the 45-yard lines. They include food and beverage, access to two different clubs, the guaranteed right to purchase tickets to nearly every stadium event, including the Super Bowl (but, excluding, for example, the Olympics, World Cup, and certain other events), and special parking.
- VIP Seats are located on the first and second levels between the 30-yard lines. These seats (approximately 2,500) include food and beverage, access to two different clubs, first-priority access to pre-sales for nearly every stadium event (excluding, for example, the Super Bowl, Olympics, World Cup, and certain other events), and special parking.
- Club Seats (approximately 10,000) are located from the 35-yard lines to the corners. They include access to one club, priority pre-sale opportunities for most other stadium events (excluding, for example, the Super Bowl, Olympics, World Cup, and certain other events), and the opportunity to purchase premium parking in close proximity to their location's nearest stadium entrance.
2. Will every Chargers seat at the new stadium have an SSL attached to it? And why only release Premium Seat pricing at this time?
Nearly every seat will have an SSL. We'll have more information to share in the coming months – currently the only SSL pricing being released is for Premium Seats.
3. Why only release Premium Seating pricing at this time?
Stadiums are typically sold in waves, and the official on-sale date of the first wave – which is the Premium Seat category – is March 13. Prices are released only as we go from one wave to the next. This is an industry standard and best practice we've chosen to follow.
4. What is the most expensive seat going on sale now, and what is the least expensive?
The All-Access Seats are the most expensive seat going on sale now, with a seat license price of $75,000 and season ticket price of $350 per seat, per game. VIP Seats have a seat license price of $50,000 and a season ticket price of $350 per seat, per game. The Club Seats are the least expensive seat going on sale now and have three seat license price points: $10,000, $15,000 and $25,000. The season ticket price for all three is $350 per seat, per game. The $350 per game season ticket price for all Premium Seats is fixed for three seasons through 2022. Seat license prices are a one-time payment that can either be made in a lump sum or financed over a multi-year period – they are not an annual fee.
Premium Seats on sale next week constitute approximately a quarter of the total bowl seating inventory for the Chargers at Hollywood Park (excluding suites), with All-Access and VIP Seats accounting for approximately a quarter of the Premium Seats.
5. What is capacity for your games and the expansion capacity for Super Bowl games at Hollywood Park?
Capacity for Chargers games is 70,240. The stadium's capacity can reach 100,000, including standing-room-only. A Super Bowl may not be that big, but there's lots of room for expansion, either way.
6. How did you determine your seat prices?
We priced with the fan in mind. We commissioned a series of focus groups and market research studies, and we even tested different price levels with fans. The experience at Hollywood Park will be remarkable, and we think a broad cross-section of our fans should have an opportunity to be part of the action with us. This includes people who want to buy a suite or a club seat, as well as families who want to experience the best general admission seats in the league.
7. Is there a priority order for buying seats?
Our longest-tenured Season Ticket Members will get a chance to purchase early. We'll then move deeper into our current base of Season Ticket Members, then to members of our Wait List, and finally to the open market. If you want to join our Wait List, please visit fightforla.com to place a refundable $100 deposit.
8. Where does the seat license money go?
The Chargers SSL program is one of the vehicles enabling the construction of the multi-billion dollar, multi-use, best-in-class stadium at Hollywood Park.
Consistent with the practice in other NFL cities with new stadiums, Chargers ownership – which holds an interest in Stadco LA, LLC, the entity that owns SoFi Stadium at Hollywood Park – will allocate all proceeds from SSL sales to construction of the new stadium.
Notably, it is the intent of SSL program to return all monies paid on their SSLs to fans in 2068. Traditionally, a seat license in the NFL has been non-refundable. This SSL program turns what has previously been a sale into a deposit – one that is refundable after 50 years. A portion of the seat license payments will be invested with the intention of providing refunds to fans. This is the first time that's ever happened in the NFL.
9. Is the refund guaranteed?
No. It's not guaranteed, but it's the intent of this program to return all monies paid on an SSL in 2068. What's happening here is we have taken something that has traditionally been a sale and turned it into a refundable deposit. In 50 years, you will have an opportunity to receive a portion, if not all, of your original seat license payment. This is a first for seat license programs in the NFL, and we think it's good news for fans.
10. How come fans don't get access to tickets for every event, given how much they are paying for the seat license?
Some suites and Premium Seats do entitle you to tickets for just about every event at the stadium and are priced accordingly. However, as is the case with most every other facility in the country, only a handful of seats provide universal access. If you take the All-Access Premium Seats, for example, you have a guaranteed right to purchase tickets to nearly every event, such as the Super Bowl, but there will still be excluded events – examples of which include the Olympics and World Cup.
