Innovative telecommunications brand ROKiT announced today a multi-year partnership with the Los Angeles Chargers. As part of the partnership, ROKiT will become the team’s Official Wireless Partner and title sponsor of ROKiT Field at StubHub Center.
Beginning with the team’s preseason opener on Saturday, August 18, ROKiT will kick-off a fully-integrated marketing partnership with a multitude of activations including the entitlement of ROKiT Field at StubHub Center; jointly supporting community initiatives for active and retired military servicemen and women; a season-long consumer sweepstakes; and an integrated media program. All this activation will be enhanced with ROKiT’s ability to utilize team marks and player imagery, as the team’s Official Wireless Partner.
As part of the ROKIT Field entitlement, ROKiT branding will be featured on a variety of signage at Stub Hub Center, and on the stadium’s LED video board and ribbon boards.
At its core, ROKiT’s mobile mission is based on three fundamental values: connectedness, well-being and security.
An extension of their shared interest in supporting the community, the Chargers and ROKiT will partner on several military service-related recognition and support initiatives throughout the year. Efforts will surround the team’s annual Salute to Service campaign and ROKiT parent brand’s Vets to Vets program, including game day activations, player visits and product donations, amongst other forms of support.
“The Chargers continue to be champions for the community, supporting the greater Los Angeles area through a variety of military service-related programs and initiatives,” says Jonathan Kendrick, Co-Founder of ROKiT. “Our new partnership will enable ROKiT to build upon these shared values, and introduce fans to a new, easy way to access wireless services and critical life services.”
“We are excited at this unique partnership with telecommunications brand innovator ROKiT, one that brings together two organizations committed to providing the best in experience and service to our fans,” said Chargers President of Business Operations A.G. Spanos. “ROKiT Field at StubHub Center will be home to one of the most exciting game day environments in the NFL, and we cannot wait to kick off our home schedule there this Saturday.”
The telecommunications company will also help connect Chargers fans to their favorite team through a season-long sweepstakes that features the chance to win custom experiences such as game day sideline passes, Draft Party attendance, and VIP attendance at training camp, to name a few.
ROKiT branding and commercial messaging, will be integrated across all Chargers media channels including broadcast, digital, mobile, social, and print assets. Similarly, ROKiT will have the ability to use team marks and player imagery in company marketing efforts.
About the Los Angeles Chargers
For 58 seasons, the Chargers have led the fight to stretch the imagination and give fans the most exciting show in football. Behind the dramatic games, unforgettable highlights, beloved players, groundbreaking performances and one of the best uniforms in the NFL lies an uncompromising drive for success – one rooted in toughness, resilience and old-fashioned hard work. A charter member of the American Football League, the franchise was established in Los Angeles in 1960 and called the Los Angeles Memorial Coliseum home during its first year of existence. From 1961 to 2016, the team played in San Diego. Advancing to five of the first six AFL Championship games ever played, the Chargers claimed the 1963 title and later joined the National Football League when the two leagues merged in 1970. Since the merger, the Chargers have gone on to appear in Super Bowl XXIX and have captured an additional 10 division titles. The Chargers were purchased by construction leader and real estate developer Alex G. Spanos in 1984 and have been under the guidance of Spanos’ eldest son Dean, the team’s current Chairman of the Board, since 1994. Dean Spanos’ sons – A.G. Spanos, President of Business Operations, and John Spanos, President of Football Operations – oversee the day-to-day operations of the franchise. The Chargers returned to Los Angeles in 2017 and will play all home games at StubHub Center while the new L.A. Stadium and Entertainment District at Hollywood Park is constructed. For more information, call 1-877-CHARGERS or visit www.chargers.com.
ROKiT is a humanity first telecoms business that offers consumers state of the art mobile handsets and wireless connectivity at an unbeatable value. As part of the ROK brands group, ROKiT has been founded by business innovator John-Paul DeJoria (John Paul Mitchell Systems, Patron, John Paul Pet) and Jonathan Kendrick (British entrepreneur). ROKiT’s core innovation is the brand’s unique combination of device and service offerings brought to market at aggressive, attention-getting price points. ROKiT pledges to provide connection, health, and security for all.
Additional information can be found at www.rokitworld.com
About ROK Brands
ROK Brands was founded by seasoned business innovators John Paul DeJoria (John Paul Mitchell Systems, Patron Tequila) and Jonathan Kendrick (British entrepreneur). The corporation includes ROK Mobile, ROK Vision, ROK Drinks (ABK Beer, Real Irish Whiskey, Bogart’s Spirits, among others), ROK Water, ROK Stars, ROK Books and other brands. Headquartered in the United Kingdom and Southern California, ROK Brands offers a diverse portfolio of products that improve the lifestyle of mankind around the world.
Additional information can be found at www.rokbrands.com