Fans attending Sunday’s game between the Chargers and the Cincinnati Bengals at Qualcomm Stadium will have the opportunity to visit the first-ever Chargers Style Lounge inside Gate L starting at 10 a.m. The lounge will remain open until one hour after the conclusion of the game.
As an extension of the NFL Women’s Apparel Fit for You platform, the Chargers Style Lounge is a pop-up retail experience that will give female fans a unique opportunity to purchase a variety of Chargers apparel and accessories, including the new Chargers Women’s Nike Fan Gear, clothing from Touch by Alyssa Milano and luxury Italian handbags from Moda by Angelo Anastasio.
It’s one of a series of lounges that will travel to NFL cities, part of the league’s increased emphasis on catering to passionate women, most recently highlighted in a new NFL Women’s Apparel ad campaign, “It’s My Team” featuring women like Condoleezza Rice, Serena Williams and Melania Trump among others. The campaign encourages fans to show team support in their everyday lives whether at work, out to dinner or at the game through fashion and personal style. The lounge will also feature music, complimentary Chargers-themed manicures, a photo booth and professional stylist.
For men, the Chargers Style Lounge will also offer a New Era Football Cap fitting station with New Era technicians to fit them properly.
“This is the perfect opportunity for all Chargers fans to check out the latest in gear for women,” said Chargers Chief Executive Officer A.G. Spanos. “We’ll have staff on hand to show off all of the new featured merchandise and help find the perfect holiday gifts for our female fans.”