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Chargers team with Dairy Council to support school breakfast programs

Posted Apr 18, 2010

No one knows better about the value of eating well – and right – then the Chargers' players. Eating a proper breakfast helps them perform at the highest level in their physically-demanding profession.


The Chargers know the same can be said for the benefits of a healthy breakfast to students’ academic performance and classroom behavior.

The San Diego Chargers have teamed up with Dairy Council of California to support the San Diego Unified School District Food Services Department by providing breakfast placemats to area schools participating in the Breakfast in the Classroom program.

The placemats are being introduced Monday, April 19 at Sherman Elementary School in conjunction with the launch by State Superintendent of Public Instruction Jack O’Connell of the state-wide campaign called BreakfastFirst, which aims to increase access, participation and nutritional quality in the School Breakfast Program.

The placemats feature Chargers defensive end Luis Castillo, safety Steve Gregory and the USDA’s MyPyramid, and will be distributed to the 46 San Diego Unified School District elementary schools with the Breakfast in the Classroom program.

The production of the placemats is a continuation of the partnership between the Chargers and Dairy Council formed in 2009 for the Fuel Up to Play 60 initiative, which provides nutrition education and physical-activity programs and incentives to elementary and middle school-aged students for free.

“Fuel Up to Play 60 encourages children to make smart choices about nutrition and staying physically active,” said Kimberley Layton, San Diego Chargers Director of Corporate and Community Relations. “It’s important that kids get in the habit of having a healthy breakfast everyday to help them lead to a more active lifestyle and live a healthy life.”

“Studies show that children who eat breakfast have healthier overall diets compared to children who skip breakfast,” said Peggy Biltz, Dairy Council of California CEO. “We want to acknowledge San Diego schools that offer this innovative program by providing something fun and visual that students can enjoy while eating breakfast in their classrooms.”

Throughout California, more than 2.2 million low‐income students who are eligible to receive free or reduced-price school meals do not participate in the School Breakfast Program. Sherman Elementary is an example of a school that successfully utilizes the national breakfast program and the goal is to get more schools to follow.
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