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Chargers Continue Their Commitment to Children's Health
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As a direct result of the Chargers’ commitment to making children’s health a priority, the San Diego area leads all other NFL team markets in the percentage of children achieving a healthy fitness level after a year of participation in the NFL PLAY 60 FITNESSGRAM program, according to recently released test results by The Cooper Institute®.
Participating San Diego students showed the most improvement in all six physical fitness categories. To date, the Chargers have provided 27 NFL PLAY 60 FITNESSGRAM programs valued at more than $140,000 to local San Diego county schools.
The NFL PLAY 60 FITNESSGRAM project is a partnership between NFL Charities and The Cooper Institute®, the creators of FITNESSGRAM and is a key component in the overall NFL PLAY 60 movement. The program provides schools and after-school organizations across all NFL markets with tested methods and tools to help teach, promote and assess physical activity in students. Nationally it is estimated that 14.7 million kids are exposed to FITNESSGRAM per year. Each local participating site receives FITNESSGRAM, the premier youth physical fitness assessment tool with reporting capabilities for three years courtesy of the Chargers. They are also provided the opportunity to participate in other NFL PLAY 60 motivational programs such as the PLAY60 Challenge and Fuel Up to Play60.
In addition to providing the FITNESSGRAM program to local schools, the Chargers organization also provides grants for physical fitness programs, donates their gym equipment to local high schools and hosts the annual Play60 Challenge at area schools to promote a healthier lifestyle. The Chargers have been instrumental in assisting with the development of the national FITNESSGRAM program for the NFL.
“Schools and after-school programs are finding more ways to use FITNESSGRAM to help kids. We’re proud of this program and how it’s making a real difference in the fitness level of kids in San Diego,” said Kimberley Layton, San Diego Chargers Director of Public Affairs and Community Relations.
The program has been adopted by all NFL teams allowing more schools and after-school organizations to benefit from FITNESSGRAM. Tests are taken twice a year to measure student’s progress. Children and parents are provided a report which shows them the information they need to make changes that will create a foundation for a healthier future.
About NFL PLAY 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations. PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built more than 125 NFL Youth Fitness Zones, organized more than 1,500 PLAY 60 youth events, and integrated programs into more than 77,000 schools nationwide since the campaign launched. For more information, visit www.NFLRUSH.com/play60.
About The Cooper Institute
Established in 1970 by Kenneth H. Cooper, MD, MPH, The Cooper Institute is a 501(c) (3) nonprofit dedicated worldwide to preventive medicine research and education, housing one of the world’s largest databases on exercise and health. Each year The Cooper Institute develops engaged learners in fitness and health with its courses and nationally accredited Personal Trainer Certification exam. The Cooper Institute offers web-based tools for schools to track and report on youth fitness and nutrition: FITNESSGRAM® and NutriGram®and promotes health in schools with the Healthy Zone School Recognition Program®. For more information visit CooperInstitute.org. Read